OPC Health Branches Marketing Strategies Into Social Media

It’s no secret that social media is the future of communication for individuals and business alike. This revolutionary new way of sharing information brings everyday users into the fold as businesses seek to promote their products and communicate their message to a wide audience that is able to interact with it. Recognizing these trends, OPC Health has recently thrown its hat into the social media ring, unveiling both Facebook and Twitter profiles designed to improve its communication with former, current, and potential clients throughout Australia. OPC on Facebook As one of Australia’s largest manufacturers of physio and practitioner equipment, it’s important for OPC to be plugged in to the world’s largest social media network. Facebook is that network, and their highly adaptable “pages” platform allows OPC to share its message in increasingly unique and custom-tailored ways that can only help the brand. First and foremost, Facebook users are able to “like” the page and become a fan of OPC Health. Not only does this promote brand recognition across many Facebook profiles simultaneously, but it allows the company to share information with its fans, users, and prospective clients about its latest products, services, and research. Each person who becomes a “fan” of OPC on Facebook will then receive the company’s updates via their news feed, making it an efficient and far-reaching way for the company to expand its marketing message and build an image as a social media leader. On top of these benefits, OPC fans can post on the company’s Facebook wall and inquire about products — or simply provide glowing testimonials — and organically boost the company’s message and standing in the health community. They can recommend the page to their friends, promoting a viral message that is carefully crafted by OPC online. OPC Health Expands to Twitte Simply being on Facebook is a large step forward for OPC, but the use of Twitter expands the company’s social media reach even further. Where Facebook succeeds in promoting a wealth of interactive features, Twitter succeeds in providing a minimalist enterprise that focuses on one thing: short conversations. That means OPC can use its presence on this social media behemoth to interact directly with those who buy the physio and practitioner equipment that it is known for; OPC can ask customers what they like, what they dislike, and why they might consider switching providers. And it’s all done in the public eye, as the company concurrently promotes its products in tweets that mix in among the short conversations it has its other users and its clients. It’s often said that the best marketing message is short and sweet — and Twitter’s 140 character limit for each tweet ensures that OPC will be making each piece of its marketing strategy short, sweet, and user-interactive. Benefits of the New Strategy OPC Health is an online business, and it can be challenging for that type of business to make an impression with users who frequently interact via support chats and company email. By investing in a significant online social media strategy, OPC is reinforcing its commitment to its customers’ needs and the products it sells. It helps the company become more personal and easier to approach — and that can only be good for business.

Teen Health and the Media

Today, media is in our lives no matter where we go. From television, radio, and the news, to magazines, newspapers, and the internet, media plays a big role in the spreading ideas, norms, and styles to people. Media spreads information really quickly to millions of people. Media is around people no matter where they turn, and they face it on a daily basis in some form. So, how is media related to eating disorders? Eating disorders have a big impact on society on a small and on a large scale; meaning both individuals and society as a whole dedicate significant parts of their lives to the struggles of dealing with eating disorders. A lot of money and time go into the troubles of dealing with an eating disorder, as well as into the measures taken in order to treat and prevent them. Eating disorders are very common amongst celebrities, mainly because their profession puts pressure on them to be skinny. The majority of celebrities that we see in the media are all skinny, and most of them are anorexic or bulimic. The fans of these celebrities look at the bodies of their idols and they want to be like them. The problem with this is that anorexic and skinny celebrities do not make good role models for their fans because their skinny figures are not a healthy look to follow. Famous people believe that in order to be successful they must be skinny. This is not true. Celebrities expose their looks and body image to the media where fans can see them and get the wrong idea that their idol’s looks are acceptable when their idols are only trying to lose weight for their own “success”. It is like a cycle; celebrities are skinny in order to impress their fans and companies. They send their fans the wrong idea, thus making their fans lose weight. In the end, everyone has the idea that they must be thin and they must lose weight, thus, being skinny becomes the norm. Media’s Effect on Body Image • In a survey of girls 9 and 10 years old, 40% have tried to lose weight, according to an ongoing study funded by the National Heart, Lung and Blood Institute. • In a study on fifth graders, 10 year old girls and boys told researchers they were dissatisfied with their own bodies after watching a music video by Britney Spears or a clip from the TV show “Friends”. • A 1996 study found that the amount of time an adolescent watches soaps, movies and music videos is associated with their degree of body dissatisfaction and desire to be thin. • One study reports that at age thirteen, 53% of American girls are “unhappy with their bodies.” This grows to 78% by the time girls reach seventeen. • In movies, particularly, but also in television shows and the accompanying commercials, women’s and girls’ appearance is frequently commented on: 58 percent of female characters in movies had comments made about their looks, as did 28 percent in television shows and 26 percent of the female models in the accompanying commercials. Mens’ and boys’ appearance is talked about significantly less often in all three media: a quarter (24%) of male characters in the movies, and 10 percent and 7 percent, respectively, in television shows and commercials. • One in every three (37%) articles in leading teen girl magazines also included a focus on appearance, and most of the advertisements (50%) used an appeal to beauty to sell their products. • The commercials aimed at female viewers that ran during the television shows most often watched by teen girls also frequently used beauty as a product appeal (56% of commercials). By comparison, this is true of just 3 percent of television commercials aimed at men.

Modern Acne Treatment Drugs

You can find modern drugs that very well treat all symptom of acne: Fatty deposits clogging the pores (comedones), infection by bacteria, inflammation, tissue damage and scarring. These products can be made of wholly natural ingredients, pharmacologically synthetic chemicals or a blending of both.

They can broadly be divided in topical rinsing media, topical treatment creams and oral pills. If you need products in one, two or all tree categories, depends upon the seriousness and nature of the acne attack. The consistencies of the products vary very much and the producents often use their own terminology to name the products.

RINSING MEDIA

There are several types of rinsing products to choose from.

The simplest of these are acne treatment bars to be used by the daily wash, These bars contain substances soluted in the soap that can help to dissolve the plugs in the pores and substances that fight bacteria.

Then you have rinsing solutions, usually called acne wash or acne cleansers, especially made to dissolve the comedones in your pores, and to make the environment in your skin unfriendly to bacteria causing infection. Some of these products are meant to rinse your skin with one or more times a day after the regular wash and then to be flushed away. Others are meant to remain on your skin until the next regular wash.

If your skin is heavily clogged by comedones or the acne process has produced heavy amounts of fatty deposits on your skin you can occasionally use stronger rinsing media, called acne peels or acne shrubs. With these media you can dissolve and shrub away the stuff clogging the pores, and also take away excessive horny layers and hard fatty deposits that make your skin surface irregular. These media contain strong dissolving substances and mineral powders with an abrasive effect, and should be used cautiously so that you do not hurt your skin.

ACNE TREATMENT GELS OR CREAMS

After the wash or rinsing, you can apply some treatment product that shall remain on your skin during the day or during the night. Many of these products are also good as foundation for make-up. The products have varying physical consistency and are often called acne lotions, acne creams or acne gels. The products have these effects:

– Making your skin soft and elastic.
– Protecting your skin against the environment.
– Acting further to dissolve the clogging of your pores.
– Alleviating inflammation and soothing itching or burning sensations.
– Killing the bacteria causing infection or making an environment hostile for the bacteria.
– Stimulating the skin to clean itself from within.
– Stimulating the skin to heal.
– To be used as a isolating layer between the skin itself and cosmetics

ORAL DRUGS OR SUPPLEMENTS

You can also find drugs to be taken by mouth against acne. Many of these drugs kill the bacteria infecting the skin by acne. Others are designed to give a broader range of effects, like:

– Making your skin produce more fluid sebum so that the comedones dissolve from within.
– Stimulating the immune system to fight bacteria and to clear out impurities in the skin tissues.
– Stimulating your skin to heal.
– Giving your skin building nutrients necessary to heal.

NATURAL INGREDIENTS USED IN acne treatment products

In modern acne treatment drugs natural ingredients are extensively used because many of these often give less side effects than syntetic pharmacological substances.

– Aloe Vera extract, Viola tricolor extract and Rose hip oil, are often used in oral and topical products to reduce inflammation and to stimulate healing.

– Azelaic acid: The substance is a carboxylic acid found in some corn species and also produced by yeasts normally found on the skin. This substance stimulates the division and renewing of cells in the follicles and the skin. Thereby it causes the comedones to be pushed out. It also works against the bacteria infecting the skin by acne and reduces inflammation. It can however produce skin irritation in strong solutions. It is used in topical products.

– Bioflavonoids: These are antioxidant substances produced by plants that protect against tissue damage. Many of these give fruits or other plant parts bright colors. Bioflavonoids are often included in oral acne treatment drugs to counteract tissue damage and ease healing.

– Echinache extraxt: Extract of the herb Echinachea is a mild ingredient often used in topical products to dissolve the comedones and to counteract bacterial growth.

– Gum guggul extract: Gum guggul is the resin from the indian Commiphora mukul tree. Gum guggul extract used in oral products have an anti-biotic effect against the bacteria infecting the skin by acne and alleviates inflammation. It also seems to reduce pus formation and tissue destruction by severe acne.

– Methylsulphonyl methane: This substance furnishes sulphur in a form usable in the rebuilding of skin damage. It is often combined with molybdenium to ease the use of this sulphur. It is mostly used in oral products.

– Plant oils: Evening primrose oil, olive oil, flax seed oil, borage oil, soy oil and wheat germ oil are used in oral and topical products for several purposes. They contain essential fatty acids and vitamins that stimulate healing. The oils can also help to dissolve the comedones. They are also used to give topical products the right consistency.

– Lecithine: Lecithine is a blending of phospholipids. These phsopholipids are very important building blocks of the cells in the body and also contain smaller elements used as effector tools and hormons in many processes. Lecithine is used in oral products to stimulate rinsing processes in the skin and to stimulate skin reduilding after damage.

– Salicylic acid: This substance is an antibacterial effector found widespread in the nature. It is used in topical products to dissolve comedones in the pores and to help fight bacteria. Salicylic acid is perhaps the most frequently used ingredient in topical acne products.

– Sulphur: Sulphur is used in topical cleansing products to dissolve comedones, dry up the skin and to rub away irregularities. It can sometimes cause too much peeling and can irritate the skin.

– Tea tree oil: This is an oil containing essential fatty acids obtained by steam distillation of leaves of the Australian plant Melaleuca alternifolia. The oil helps to dissolve the comedones and works against bacteria and fungi. Tea tree oil has very few side effects.

– Vitamins and minerals: Both oral and topical acne treatment drugs often contain vitamins, vitamin-like susbstances or minerals, as vitamin A, C, B1, B2, B3, B6, C, D, E, folic acid, beta-carotene, copper, zink and selenium. These substances are working tools in the body, and they may effectivize cleaning processes, the immune defence and the regeneration from damages exerted by acne. In addition many of these substances are anti-oxidants that protect the skin against damages. Vitamin E and A also help to reduce inflammation. Zinc seems to be the most effective mineral for acne treatment.

PHARMACOLOGICAL SYNTHETIC INGREDIENTS USED IN ACNE TREATMENT PRODUCTS

Pharmacologically synthetic substances are traditionally used in acne medicines. These are very effective, but carry a heavier risk for side effects. Drugs containing these substances are often bound to prescription.

Antibiotics: Antibiotics are used both in topical and oral products to fight the infectious element of acne. Topical antibiotcs have fewer side effects than oral ones. Antibiotics used against acne are tetracycline variants, erythromycin, clindamycin, stivamycin, sulfacetamide and trimethaprim.

Bezoyl peroxide: The substance is mostly used in topical acne products to kill bacteria and dissolve comedones. Benzoyl peroxide often produce dryness and irritation in the skin. These side effects may however go away after some times use.

Resorcinol: Resorcinol is used in topical products to kill bacteria and to dissolve comedones and other deposits. It is also effective against itching. It can cause too much peeling and can irritate the skin.

Vitamin-A-like compunds (retinoids) – Tretinoin, tazarotene, adapalene and others: These stimulate the cells in the outer skin layer and in the lining of the pores to divide. This cell proliferation has the effect of pushing out the comedones clogging the pores. They may also stimulate healing of damages caused by acne and of other types of skin damage. The substances can however themselves cause side effects like itching, burning, redness, scaling and thin skin if not used with caution.

Magazines For Women Enjoy Continued Popularity

No matter how deeply we are immersed in the age of high technology electronic reading gizmos and on-line articles, there are times when nothing is better than the old fashioned feeling of leafing through the pages of a real, tangible magazine. It is still the epitome of true relaxation to kick back, leisurely flip a page and settle in to the daydreams evoked by the articles, photographs and advertisements. The selection of publications available today is astounding, with a magazine for women from every walk of life, and covering every imaginable interest. From health and fitness to decorating or parenting, regardless of what topics suit your fancy, a plethora of subject matter is readily available within the covers of Canadian magazines and popular publications from the United States and elsewhere.

According to the Audit Bureau of Circulations, the top ten Canadian magazines are representative of the variety available. The majority of these are strongly targeting a market base of women. From first to last, the highest circulation rates during the last half of 2011 were What’s Cooking (a publication from Kraft Foods), Reader’s Digest, Chatelaine, Canadian Living, Maclean’s, Canadian House & Home, Style at Home, Clean Eating, Coup de Pouce, and Oxygen Women’s Fitness.

The top ten are just the tip of the proverbial iceberg, though, when it comes to what is available. You can indulge your interest in almost any subject with magazines chock-full of informative and entertaining articles. A large variety of categories exist, covering any number of personal interests, compilations of general interest content and unique niche topics. While most publications available to the Canadian market are in English, there are many offered in French as well, such as Loulou, Châtelaine and Chez-Soi.

One hugely popular category of magazines for women deals with hearth and home. Lifestyle issues, parenting, home decoration, recipes and a host of other general interest subjects are featured in the pages of top-selling publications such as Redbook, More, The Ladies’ Home Journal, Good Housekeeping, Family Circle, Better Homes & Gardens and Parents Magazine. Personal improvement and health issues are other hot topics, and there is a lot of valuable information available in such titles as Self, Fitness, Women’s Health and Prevention.

Fashion and style have long been favorite subjects for a magazine for women, and the pages of Elle, Glamour, Vogue, Harper’s Bazaar, Cosmopolitan and Loulou are teeming with fodder for the female fantasy. From the latest fashion spreads to fun questionnaires, their content is among the most enticing, including the high-end advertisements. Fans of arts and culture can find informative articles and current events from the likes of Vanity Fair, Entertainment Weekly and People. Cooking aficionados can get their fill of culinary goodness from Bon Appétit and Food & Wine, and bridal magazines such as Bride’s contain ideas and information for those with weddings on the horizon.

What Is Laughter Yoga

Laughter Yoga is a revolutionary idea – simple and profound. An exercise routine, it is fast sweeping the world and is a complete wellbeing workout. It is the brainchild of Dr. Madan Kataria, an Indian physician from Mumbai who started the first laughter club in a park on 13th March 1995, with just 5 people. Today, it has become a worldwide phenomenon with more than 6000 social laughter clubs in 60 countries.

Laughter Yoga combines unconditional laughter with yogic breathing (Pranayama). Anyone can laugh for no reason, without relying on humor, jokes or comedy. Laughter is simulated as a body exercise in a group but with eye contact and childlike playfulness, it soon turns into real and contagious laughter. The concept of Laughter Yoga is based on a scientific fact that the body cannot differentiate between fake and real laughter.One gets the same physiological and psychological benefits.

Media coverage
This innovative concept has been widely accepted all over the world and has been written about in prestigious publications like TIME Magazine, National Geographic, Wall Street Journal, Los Angeles Times, Daily Telegraph (UK) and many others. Laughter clubs were also featured on Oprah Winfrey Show, BBC, CNN, ZDF (Germany) NHK (Japan), ABC news (USA) and many other TV networks around the world. Several documentaries have also been shown in different languages worldwide. This strong media coverage has helped to spread Laughter Yoga to almost every part of the world with more and more people joining the laughter family.

Laughter Clubs Free for All

Laughter Yoga clubs are social clubs, free for all. There is no membership fee, no forms and no fuss. They are run by volunteers trained as laughter teachers and leaders. These clubs are non-political, non-religious and non-profit run under the aegis of Laughter Clubs International in India and Laughter Yoga International in the rest of the world.
Mission – World Peace

The ultimate objective is to bring good health, joy and world peace through laughter. Laughter is universal with no language and cultural barriers. Laughter Yoga clubs are fast developing into a worldwide community of like-minded people who believe in unconditional love, laughter and fellowship. Every first Sunday of May is celebrated as World Laughter Day. In the year 2000, nearly 10,000 people laughed together in CopenhagenDenmark to create a Guinness book of records.

Life Changing Experience

In India there are thousands of Laughter Yoga clubs that meet every morning in public parks. Club members proudly report that they haven’t missed a day in five years or more. They say it makes them happy, healthy and energized – in effect, it has changed their lives. They are full of positive energy that makes it easy to cope with stress and impossible to be depressed. In fact, the impact of laughter is so profound that many practitioners claim they no longer need anti depressants. The sustained positive emotions keep them coming back for more.

Participants report significant health improvements.Many felt a reduced frequency of respiratory infections like common cold and flu, while others reported depression lifting, chronic medical problems improving or even disappearing. As the word spread, it was obvious that Laughter Yoga was helping people to become healthier.
Scientifically Proven

Clinical research on Laughter Yoga methods conducted at the University of Graz in Austria, Bangalore (India) as well as in the United States has shown that laughter lowers the level of stress hormones (epinephrine, cortisol, etc) in the blood. It fosters a positive and hopeful attitude. One is less likely to succumb to stress and feelings of depression and helplessness if one is able to laugh away the troubles.
Laughter Yoga in Schools

In India, Laughter Yoga has been introduced in many schools in the cities of Surat, Baroda and Bangalore. That includes 10 minutes of laughter in morning assembly followed by five minutes of laughter session in the classrooms at the beginning and at the end of the day. This regular practice has shown that the mood and atmosphere changes for the better. Teachers and students are happier with a more positive outlook, communication is improved, less discipline is required and attendance improved. Academic results have shown improvement. Apart from India, there are laughter clubs in IthacaCollege in NY and Minnesota that attracts many youngsters and are fast becoming popular.
Laughter Yoga for Business World

Scientific research shows us that laughter can help to resolve many major workplace issues, but until now there has been no reliable and effective system to deliver laughter. Humor was the only tool available, but it is not reliable and seldom leads to continuous hearty laughter. Laughter Yoga is a breakthrough laughter delivery system that can enable a person to laugh continuously for 15 to 20 minutes with short breaks of yogic breathing. Many Laughter Yoga professionals have presented sessions to business with positive results.

The concept is gaining popularity in companies and corporations in India, Denmark, US and many other countries. It is a powerful force for improving staff performance in the workplace. This was recently confirmed by studies in India and the USA that showed substantial stress reduction and a big increase in staff ability to perform their jobs after just three weeks of laughter sessions.
Laughter Yoga with Seniors

Laughter Yoga is being practiced among seniors in many aged care facilities in Canada, USA, Israel and Europe. There is a distinct rise in life expectancy with improvement in health care and advance in medical technology. In fact, ten years from now the number of older people would have almost doubled. Faced with age and age related troubles, seniors find their physical and mental faculties on the decline. Since the cognitive abilities in seniors are compromised due to senile dementia and Alzheimer’s disease, they find it difficult to comprehend humor. Therefore, Laughter Yoga is the ideal form of exercise routine that can help them to get complete health benefits of laughter.
Laughter Yoga with Cancer Patients

There are hundreds of people in laughter clubs all over the world who are suffering from cancer, but laughter has brought a new hope into their lives. Many have reported that regular laughter sessions have benefited them tremendously. Cancer is the next biggest killer after depression and heart problems. Scientific research has proved that Laughter has a profound impact on the immune system which decides the course of survival of cancer patients. Laughter Yoga has been effectively implemented in many cancer hospitals helping the patients and the care givers to cope with the pain and trauma. SwedishCancerHospital in Chicago, USA does regular Laughter Yoga while patients are taking chemotherapy.
Laughter Yoga in Prisons

Laughter yoga is being practiced in several prisons in India, Europe and USA. Famous British actor John Cleese visited Mumbai prison in the year 2001 when he was making documentary for BBC on human expressions. He found that laughter had a major impact on the prisoners and the atmosphere in general lightened. With increase in crime all over the world, the prisons are over burdened with prisoners harboring negative emotions and thoughts. Laughter Yoga is a great method of dissipating these feelings of anger and frustration. Many prisons in India have found Laughter Yoga an effective tool to release their negative emotions. There are positive changes in prisoner attitude and better prisoner-staff relations and reduced violence.
Laughter Yoga with Physically and Mentally Challenged

Laughter Yoga has made a major difference in the lives of many people with physical and mental disabilities in India, Canada, USA and Portugal. In fact, in Bangalore, India, the introduction of Laughter Yoga for the mentally and the physically challenged children has revealed a marked improvement in their motor and expressive skills and control in hyper activeness. Many such people who come to these sessions in wheel chairs have shown tremendous improvement in their physical condition and mental health. Laughter Yoga has also been introduced in many blind schools and among the deaf and mute children to help them cope with their disabilities and generate a more positive attitude, which will help them to enhance their wellbeing.

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By: Scott Klohr

Modern Acne Treatment Drugs

And as if the whole self-esteem, lack of respect and lack of physical attractiveness to the opposite sex wasn’t bad enough, being too skinny is bad for your health, too. As we discussed in the first article, you are a skinny guy living in a fat world so most of the media attention about weight related health issues is geared towards people who are overweight. In fact, most people assume that being skinny is healthy…well certainly it has to be healthier than being fat, right? Wrong! Being too skinny has just as many health risks as being too fat and unfortunately not enough media attention for the skinny guy to know about it.

For starters, even though you would like to believe that you are too skinny exclusively because of genetics, the fact is that you probably aren’t eating enough which means your body isn’t getting enough nutrients to maintain proper cellular function. This coincides with a lowered immune system which opens the door for being susceptible to a myriad of viruses and other illness and taking longer to heal than most people.

Next on the list is the risk of osteoporosis which is a condition of thin, porous bones. As you age and muscle tone decreases, your bones will become particularly vulnerable to breaking because they are too thin and do not have adequate support from your muscles to protect them. It is important to increase your calcium, vitamin D and magnesium intake as well as increase weight bearing exercise in order to prevent and counteract osteoporosis and maintain strong, healthy bones throughout your life including in your old age. You don’t want to spend your final days in and out of the hospital, wearing casts and/or sitting in a wheel chair, do you?

Anemia is another common health problem in those who are underweight. Its main cause is not eating a healthy balanced diet that is rich in iron (lean red meat, fortified cereals and green leafy vegetables are your best sources). Anemia is characterized by decreased blood cells and symptoms may include: shortness of breath, fatigue and chest pain. Please check with a doctor as soon as possible if you are experiencing any of these symptoms and be sure to include more of the foods listed above in your diet. The iron naturally occurring in food is more easily assimilated in the body than iron in a vitamin pill, so keep that in mind.

Other health risks associated with being underweight are varied. Most hormones in your body, including sex hormones and those necessary for proper brain function, need fat to be properly transported throughout your system. Even though your main goal is adding lots of hard muscle to your body, chances are that your body fat is also very low and may need to be improved as well (don’t worry, you won’t be “getting fat”, the muscle will all that anyone notices). Bodybuilders love to sculpt down to a 4% body fat (which is about the bare minimum for survival), but they usually only do this for competition because having a little more fat on your body is actually much healthier. Also, you will have a difficult time adding muscle to your frame if you are starting out with a body fat percentage this low (more info in the next article). You should strive for a range of 6 to 17%, especially if you intend to increase your physical activity level.

How Media And The Food Industry Affect Your Health, By Actress And Radio Host Rhio

This interview is an excerpt from Kevin Gianni’s Raw Summit which can be found at http://rawsummitarchives.com . In this excerpt, Rhio educates us regarding mainstream media, the food industry and how it affects your health.

Raw Summit Excerpt with Rhio, author of Hooked on Raw, speaker, radio host, actress, singer raw chef and eco-farmer.

Kevin: You’re in the media which is very cool because I’d like to get your opinion on this next question from a media perspective. What is the media looking for when they are looking for health information? Are they just looking to repeat the same old news? I would think that theywould want to bring up new points.

Rhio: I had a little 90-second spot that was being syndicated, called “The Fruit and Veggie Lady.” I did a spot once on dairy and the station called my partner up and said that the dairy industry had called him because the station was funded by ads from dairy. They objected to what I was saying about dairy. In media, it depends, like I wouldn’t say I’m not a part of the mainstream media because I’m more a part of the underground media.

My partner and I own our own internet radio station. We’re trying to get this information out in an alternative way because it’s so few and far between the opportunities that we can get the information out. One time I was invited to go on a show a called “American Journal” and they had asked me to get people that had healed themselves of serious disease with the raw food diet, so I got them someone who had healed himself of bone cancer, 4th stage.

Kevin: Wow!

Rhio: They did a wonderful interview with him. He told his whole entire story. When it aired, the bone cancer part was left completely out!

Kevin: Are you serious?

Rhio: It was not even in there. What they did is…he had lost his bone cancer by fasting and also by going on a raw food diet. It took him about a year to be clear of the cancer. He told the whole story, but in the process of losing the cancer, he had lost over 100 pounds. Guess what they concentrated on?

Kevin: The weight loss.

Rhio: Right. The more serious, the life threatening issue was left completely out of the piece. Well, this is what mainstream media does to information.

Kevin: Who do you think has control over this medical information that most people would like to know about?

Rhio: Well, you see the way the media works today it depends on advertising. Who are the advertisers? If you look on TV and radio, who are one of the main advertisers, drug companies.

If we get the information out that people have it within their hands, within their ability to create health in their body, and they don’t have to rely on any kind of external medicine for that, if that becomes engrained in people, who’s going to lose? What business is going to go out?

Kevin: Yes, it’s obviously a matter of capitalism, right?

Rhio: It’s a matter of dollars unfortunately. I think the main thing should be people’s health, but that’s not the way it is. A lot of these drugs that get out on the market and they’re recalled later, after us human, not me, but human guinea pigs used them for couple of years, and all of a sudden they’re recalled.

Kevin: Yes. The food industry is doing a lot of things that some people would say are questionable and putting things out either hoping or suspecting that they will work. One of myths is irradiation of foods. What foods are being irradiated? Because I don’t even know if I know for sure. What is it doing?

Rhio: Well, the government has approved the irradiation for basically all foods. Now whether the foods are being irradiated or not, it’s hard to say. It supposed to carry a label on it. It’s supposed to clearly say that the food is irradiated and they have a little symbol which is –actually the symbol it’s very appealing and looks like a little flower, so it’s non-threatening.

Kevin: It’s not a nuclear reactor?

Rhio: No, you would think it was something good, if you looked at it. But the industry is moving to remove that symbol and they want to not let the public know. Food is being irradiated through radioactive gamma sources like Cobalt-60 and Cesium-137. What happens when the food goes through these sources? It creates radiolytic products. Radiolytic products are like formaldehyde and benzene. Benzene is a known carcinogen. Then there’s formic acid and quinone. All of these things are not desirable to be eating. Then by going through irradiation, there’s unique radiolytic products created. Now these haven’t even been named or studied. In other words, the process itself creates certain chemicals that are unknown.

Kevin: Wow!

Rhio: Also irradiation destroys vitamins and minerals. Between 20% and 80% of the vitamin and minerals are destroyed. The things that I know for sure that are being irradiated are spices and papayas from Hawaii. I just buy Mexican papayas at this point.

Kevin: Are they irradiating organic foods as well?

Rhio: No. If the food is organic, it cannot be irradiated.

Kevin: Good.

Rhio: It should not be also genetically engineered which is another problem that we have with the food, which is very, very serious, because they’re taking foods and genetically engineering them to contain bacteria and viruses and genetic material which is not of the product itself. For example, they are putting fish genes, let’s say, in tomatoes. That’s one of the things they did. This is something that nature would never do. Yet, they’re just doing this indiscriminately. Every genetically engineered food that’s out there contains cauliflower mosaic virus, it contains promoters and all kinds of substances that are not in regular foods, ungenetically engineered foods. But yet, the industry and our government itself say that those foods are substantially equivalent to regular foods. But all the private research that has been done shows that that is not the case.

Kevin: Yes, it’s pretty scary. Do we even know what some of the health affects in both of these actually are or are we unsure?

Rhio: Well, the health effects of irradiation are it destroys vitamins and minerals. Then you’re not getting the complete nutrition from the food. There’s been studies done where it shows that it creates pre- cancerous conditions in children. All of the studies that have been done have been suppressed. But yet, other countries are not irradiating food and they don’t want that food.

The importance of health communication

In 2010 health communication was allocated a specific chapter for the first time in the United States of America Health People publication. According to R. Parrot, author of ‘Emphasising ‘Communication’ in Health Communication’, the chapter illustrates the growing importance of health communication.
In the objectives set out by the US Department of Health and Human Services, the concept of health communication can affect almost every element of health and wellbeing, including health promotion, disease prevention and quality of life.

So what exactly is health communication and how can health institutions and organisations around the world effectively deliver it to the benefit of the health services they offer?

Health public relations

One key aspect of health communication is health public relations. Those involved with health PR manage both the internal and external communications for a health care organisation. Such health public relations professionals interact with the likes of doctors, nurses, patients, administrators and managers and create and communicate materials to the media and the public.

Health public relations specialists may be involved with organising events between the health facility and the public. They can also be involved in dealing with an unforeseen crisis within the organisation and play a leading role in health crisis management.

Health media relations

Another crucial component of effective health communications is health media relations, which involves a health facility or organisation building up relationships with the media, such as journalists and editors. Health media relations is specifically aimed at informing the public of a health organisation’s services, policies, practices and aspirations in a positive, credible and consistent way. A heath media relations professional will be involved with coordinating with those responsible for creating features and news for the media with the ultimate goal of maximising positive coverage of the organisation whilst ensuring it is prepared in case a health crisis emerges within an organisation and effective health crisis management is required.

Health public affairs

With the recent changes made to the funding, structure and regulation of the National Health Service, the UK’s healthcare system is more complex than ever. Consequently it is increasingly important that organisations are well informed and engaged with new practices and policies within the system.

Health public affairs can play an influential role in helping organisations remain aware of changes and developments being made within the healthcare sector. Health public affairs generally involves the development of relations between a healthcare organisation and governments, politicians and other decision-makers.

Health public affairs can be viewed as a sub-branch of health public relations as it combines building government relations with media relations, the dissemination of information, as well as corporate and social responsibility.

By combining health PR, health media relations and health public affairs, effective health communication will be achieved, which will help health organisations relate information both to the public and the media efficiently and effectively to convey a positive, credible and consistent message. A solid and quality health communication strategy will also help prepare health organisations in case a crisis did arise and a health crisis management strategy was required.

Social Media and Health Care Professionals:Strengths, Weaknesses, and Best Practices

Multiple social media products are readily available for health-care professionals (HCPs), such as social media websites, blogs, and forums, microblogs, wikis, media-sharing websites, as well as virtual reality and video gaming environments. These types of resources may be used to develop or even improve professional network together with education and learning, organizational advertising and marketing, patient health care, patient guidance, in addition to community wellness plans.

Yet, they even show possible hazards to health care consumers and HCP’s about poor-quality information and facts, harm to professional image, breaches of personal privacy, violation of personal and professional boundaries, as well as licensing or even legitimate issues. Therefore, medical care establishments together with specialized establishments must issue correct guidelines to avoid these kinds of challenges.

What is social media?

The meaning of “social media” is wide and continuously changing. The phrase usually describes online tools that enable us and organizations to collect and connect; to share information and facts, thoughts, private mail messages, pictures, along with other subject matter; in addition to, in some instances, to join with many other end users instantly.

Social media websites offer a number of attributes that do various functions for the specific end-user. They could involve blogs and forums, public networks, video and photo-sharing websites, wiki, or even all sorts of supplementary media channels, which is often gathered by function, helping purposes for instance:

Social network (MySpace, Facebook, Google Plus, Twitter)
Specialized networking (LinkedIn)
Mass media sharing (YouTube, Flickr)
Content generation (blog sites Tumblr, Blogger as well as micro-blogs Twitter)
Knowledge/information aggregation (Wikipedia)
Virtual reality in addition to video gaming (Second Life)

Important statistics on Social media sharing in social media by the common people has improved rapidly in the last 9 years. In the U.S., the percentage of grownups employing social media has enhanced from 8% to 72% since 2005. The usage of social networking is common across every age group as well as occupations which are persistent across the world. In 2012, Facebook members totaled more than one billion people around the globe, a number that corresponds to one-seventh of the world’s human population. Additionally, every day one hundred million existing Twitter members send out greater than sixty-five million tweets, as well as viewing of 2 billion video clips on YouTube. Social media are usually associated with essential political incidents, for instance, the Arab Spring movement, and too prevalent societal developments, such as reducing concentration spans and decline of print press.

Medical Professionals indulgence in social media

Social media offer HCPs with resources to communicate information and facts, to discuss the health-care plan and practice concerns, to publicize healthy habits, to interact with the community, or to teach and communicate with patients, caregivers, trainees, and co-workers. HCPs could use social media to conceivably enhance health and well-being results, build a specialized community, improve personal understanding of news and discoveries, encourage patients, and even offer health information and facts to the public.

A study of over four thousand medical professionals carried out by the social networking website QuantiaMD discovered that at least 90% of health professionals use some kind of social networking for personal things to do while just 65% use these websites for commercial reasons.

Strengths of Social Networking in Medical Care

1. Professional Exposure

The most favored social networking websites for health care professionals are those where they can take part in web-based groups, tune into specialists, and also meet people and correspond with fellow workers about patient concerns.
One more instance of expert networking among HCPs is crowd sourcing, which includes using the know-how and expertise of a network to resolve issues or even collect facts and views.

2. Professional Education

The connectivity features offered by social media are getting used to enhance healthcare training. The substantial use of social media by eighteen to thirty-year-olds has encouraged the adaptation of medical curricula to reveal the transforming behavior as well as the tradition of inbound scholars.
Social networking is becoming extensively used in undergraduate pharmacy curricula. 33% of pharmacy courses has revealed utilizing Twitter in a certain capacity. A study conducted in the year 2011 discovered that 38% of pharmacy teachers harness Facebook for educating, with fifty percent confirming they will decide to utilize social media sooner or later.

3. Organizational Marketing and advertising

Medical care institutions, such as clinics, specialist communities, drug manufacturing organizations, patient advocacy organizations, as well as drug store advantages organizations, are utilizing social media for a lot of uses. Functions consist of interacting with the local community and patients; improving organizational visual appeal; promoting services and products; creating a place for getting reports regarding actions, offers, as well as fund-raising; offering a route for patient information as well as training; and also offering customer support and assistance.

4. Patient Care and attention

This really is gradually becoming recognized by clinicians as well as medical care services. For instance, Georgia Health Sciences University offers patients with access to a system known as Web View, that allows the individuals to get to their physicians to make inquiries or even ask medication refills.

5. Patient Education and learning

Social networking could also enhance patients’ use of health-care information and facts and other academic resources. In the U.S., 8 out of 10 online surfers look for health and wellbeing data on the internet, as well as 74% of them people use social networking. By means of social networking, health care consumers may enroll in digital organizations, take part in an investigation, obtain monetarily or even ethical assistance, plan objectives, and even monitor individual development.

6. Community Health Programs

Social media site is creating large worldwide networks which could immediately distribute information and facts and also mobilize a wide range of users to help more progress towards community health objectives . The CDC sustains a lively existence on Twitter and Facebook to monitor “tweets” which may reveal an influenza epidemic in order to reveal updates regarding such occurrences.

Weaknesses of Social media:

1. Low-Quality Information

The main problem of health data found on social media websites as well as other web sources lacks caliber and trustworthiness. Creators of health info available on social media site websites are frequently unidentified or perhaps are recognized by restricted information only. Additionally, the health care data could be unreferenced, deficient, or even casual. Whereas evidence-based remedies de-emphasize anecdotal stories, social media site is inclined to highlight these, depending upon single patient incidents for common health care knowledge.

2. Harm to Reputation

A serious threat linked to the usage of social media site is the publishing of amateurish content that may echo unfavorably on HCPs, college students, as well as associated colleges. Any conduct which is construed as incompetent consists of violations of patient’s personal privacy; the usage of profanity or discriminatory vocabulary; visuals of intimate suggestiveness or perhaps intoxication; as well as negative opinions about patients, a company, or even an institution.

3. Breach of patient’s privacy

Issues about the use of social media by HCPs often focus on the harmful consequences as a result of the abuse of patient’s privacy. The patient’s permission is a crucial matter to look at while using social media.

4. Violation of the Patient-HCP Line

HCPs who communicate with their clients on social networking could be violating the patient-HCP boundary line even though patients start the web interaction. A current research discovered that the patients usually reach out by sending “friend” requests to their doctors on Facebook. In spite of this, not many doctors reciprocate or even react, as it is usually regarded as ill-advised for an HCP to communicate with an individual via a basic social media site community forum like Facebook.

5. Licensing Problems

The usage of social media may also unfavorably influence an HCP’s experience and licensure. State medical organizations are authorized to restraint doctors, such as striking restrictions or even suspending or perhaps revoking licenses. All these charges could be meted out for unprofessional conduct, like the improper usage of social media, sexual misbehavior, breaches of patient’s personal privacy, the neglect of prescribing rights, and misrepresentation of testimonials.

6. Legal Concerns

The prevalent usage of social media has initiated completely new judicial difficulties. Several constitutional privileges are applicable to social media, such as the freedom of speech, independence from search as well as seizure, in addition to the right to personal privacy; yet, all these legal rights could be effectively challenged.

In 2009, a U.S. County Court upheld removal of a medical scholar for violating the school’s honor policy by making obscene comments about the ethnicity, gender, and even faith of patients under her treatment.