How Media And The Food Industry Affect Your Health, By Actress And Radio Host Rhio

This interview is an excerpt from Kevin Gianni’s Raw Summit which can be found at . In this excerpt, Rhio educates us regarding mainstream media, the food industry and how it affects your health.

Raw Summit Excerpt with Rhio, author of Hooked on Raw, speaker, radio host, actress, singer raw chef and eco-farmer.

Kevin: You’re in the media which is very cool because I’d like to get your opinion on this next question from a media perspective. What is the media looking for when they are looking for health information? Are they just looking to repeat the same old news? I would think that theywould want to bring up new points.

Rhio: I had a little 90-second spot that was being syndicated, called “The Fruit and Veggie Lady.” I did a spot once on dairy and the station called my partner up and said that the dairy industry had called him because the station was funded by ads from dairy. They objected to what I was saying about dairy. In media, it depends, like I wouldn’t say I’m not a part of the mainstream media because I’m more a part of the underground media.

My partner and I own our own internet radio station. We’re trying to get this information out in an alternative way because it’s so few and far between the opportunities that we can get the information out. One time I was invited to go on a show a called “American Journal” and they had asked me to get people that had healed themselves of serious disease with the raw food diet, so I got them someone who had healed himself of bone cancer, 4th stage.

Kevin: Wow!

Rhio: They did a wonderful interview with him. He told his whole entire story. When it aired, the bone cancer part was left completely out!

Kevin: Are you serious?

Rhio: It was not even in there. What they did is…he had lost his bone cancer by fasting and also by going on a raw food diet. It took him about a year to be clear of the cancer. He told the whole story, but in the process of losing the cancer, he had lost over 100 pounds. Guess what they concentrated on?

Kevin: The weight loss.

Rhio: Right. The more serious, the life threatening issue was left completely out of the piece. Well, this is what mainstream media does to information.

Kevin: Who do you think has control over this medical information that most people would like to know about?

Rhio: Well, you see the way the media works today it depends on advertising. Who are the advertisers? If you look on TV and radio, who are one of the main advertisers, drug companies.

If we get the information out that people have it within their hands, within their ability to create health in their body, and they don’t have to rely on any kind of external medicine for that, if that becomes engrained in people, who’s going to lose? What business is going to go out?

Kevin: Yes, it’s obviously a matter of capitalism, right?

Rhio: It’s a matter of dollars unfortunately. I think the main thing should be people’s health, but that’s not the way it is. A lot of these drugs that get out on the market and they’re recalled later, after us human, not me, but human guinea pigs used them for couple of years, and all of a sudden they’re recalled.

Kevin: Yes. The food industry is doing a lot of things that some people would say are questionable and putting things out either hoping or suspecting that they will work. One of myths is irradiation of foods. What foods are being irradiated? Because I don’t even know if I know for sure. What is it doing?

Rhio: Well, the government has approved the irradiation for basically all foods. Now whether the foods are being irradiated or not, it’s hard to say. It supposed to carry a label on it. It’s supposed to clearly say that the food is irradiated and they have a little symbol which is –actually the symbol it’s very appealing and looks like a little flower, so it’s non-threatening.

Kevin: It’s not a nuclear reactor?

Rhio: No, you would think it was something good, if you looked at it. But the industry is moving to remove that symbol and they want to not let the public know. Food is being irradiated through radioactive gamma sources like Cobalt-60 and Cesium-137. What happens when the food goes through these sources? It creates radiolytic products. Radiolytic products are like formaldehyde and benzene. Benzene is a known carcinogen. Then there’s formic acid and quinone. All of these things are not desirable to be eating. Then by going through irradiation, there’s unique radiolytic products created. Now these haven’t even been named or studied. In other words, the process itself creates certain chemicals that are unknown.

Kevin: Wow!

Rhio: Also irradiation destroys vitamins and minerals. Between 20% and 80% of the vitamin and minerals are destroyed. The things that I know for sure that are being irradiated are spices and papayas from Hawaii. I just buy Mexican papayas at this point.

Kevin: Are they irradiating organic foods as well?

Rhio: No. If the food is organic, it cannot be irradiated.

Kevin: Good.

Rhio: It should not be also genetically engineered which is another problem that we have with the food, which is very, very serious, because they’re taking foods and genetically engineering them to contain bacteria and viruses and genetic material which is not of the product itself. For example, they are putting fish genes, let’s say, in tomatoes. That’s one of the things they did. This is something that nature would never do. Yet, they’re just doing this indiscriminately. Every genetically engineered food that’s out there contains cauliflower mosaic virus, it contains promoters and all kinds of substances that are not in regular foods, ungenetically engineered foods. But yet, the industry and our government itself say that those foods are substantially equivalent to regular foods. But all the private research that has been done shows that that is not the case.

Kevin: Yes, it’s pretty scary. Do we even know what some of the health affects in both of these actually are or are we unsure?

Rhio: Well, the health effects of irradiation are it destroys vitamins and minerals. Then you’re not getting the complete nutrition from the food. There’s been studies done where it shows that it creates pre- cancerous conditions in children. All of the studies that have been done have been suppressed. But yet, other countries are not irradiating food and they don’t want that food.

The importance of health communication

In 2010 health communication was allocated a specific chapter for the first time in the United States of America Health People publication. According to R. Parrot, author of ‘Emphasising ‘Communication’ in Health Communication’, the chapter illustrates the growing importance of health communication.
In the objectives set out by the US Department of Health and Human Services, the concept of health communication can affect almost every element of health and wellbeing, including health promotion, disease prevention and quality of life.

So what exactly is health communication and how can health institutions and organisations around the world effectively deliver it to the benefit of the health services they offer?

Health public relations

One key aspect of health communication is health public relations. Those involved with health PR manage both the internal and external communications for a health care organisation. Such health public relations professionals interact with the likes of doctors, nurses, patients, administrators and managers and create and communicate materials to the media and the public.

Health public relations specialists may be involved with organising events between the health facility and the public. They can also be involved in dealing with an unforeseen crisis within the organisation and play a leading role in health crisis management.

Health media relations

Another crucial component of effective health communications is health media relations, which involves a health facility or organisation building up relationships with the media, such as journalists and editors. Health media relations is specifically aimed at informing the public of a health organisation’s services, policies, practices and aspirations in a positive, credible and consistent way. A heath media relations professional will be involved with coordinating with those responsible for creating features and news for the media with the ultimate goal of maximising positive coverage of the organisation whilst ensuring it is prepared in case a health crisis emerges within an organisation and effective health crisis management is required.

Health public affairs

With the recent changes made to the funding, structure and regulation of the National Health Service, the UK’s healthcare system is more complex than ever. Consequently it is increasingly important that organisations are well informed and engaged with new practices and policies within the system.

Health public affairs can play an influential role in helping organisations remain aware of changes and developments being made within the healthcare sector. Health public affairs generally involves the development of relations between a healthcare organisation and governments, politicians and other decision-makers.

Health public affairs can be viewed as a sub-branch of health public relations as it combines building government relations with media relations, the dissemination of information, as well as corporate and social responsibility.

By combining health PR, health media relations and health public affairs, effective health communication will be achieved, which will help health organisations relate information both to the public and the media efficiently and effectively to convey a positive, credible and consistent message. A solid and quality health communication strategy will also help prepare health organisations in case a crisis did arise and a health crisis management strategy was required.

Social Media and Health Care Professionals:Strengths, Weaknesses, and Best Practices

Multiple social media products are readily available for health-care professionals (HCPs), such as social media websites, blogs, and forums, microblogs, wikis, media-sharing websites, as well as virtual reality and video gaming environments. These types of resources may be used to develop or even improve professional network together with education and learning, organizational advertising and marketing, patient health care, patient guidance, in addition to community wellness plans.

Yet, they even show possible hazards to health care consumers and HCP’s about poor-quality information and facts, harm to professional image, breaches of personal privacy, violation of personal and professional boundaries, as well as licensing or even legitimate issues. Therefore, medical care establishments together with specialized establishments must issue correct guidelines to avoid these kinds of challenges.

What is social media?

The meaning of “social media” is wide and continuously changing. The phrase usually describes online tools that enable us and organizations to collect and connect; to share information and facts, thoughts, private mail messages, pictures, along with other subject matter; in addition to, in some instances, to join with many other end users instantly.

Social media websites offer a number of attributes that do various functions for the specific end-user. They could involve blogs and forums, public networks, video and photo-sharing websites, wiki, or even all sorts of supplementary media channels, which is often gathered by function, helping purposes for instance:

Social network (MySpace, Facebook, Google Plus, Twitter)
Specialized networking (LinkedIn)
Mass media sharing (YouTube, Flickr)
Content generation (blog sites Tumblr, Blogger as well as micro-blogs Twitter)
Knowledge/information aggregation (Wikipedia)
Virtual reality in addition to video gaming (Second Life)

Important statistics on Social media sharing in social media by the common people has improved rapidly in the last 9 years. In the U.S., the percentage of grownups employing social media has enhanced from 8% to 72% since 2005. The usage of social networking is common across every age group as well as occupations which are persistent across the world. In 2012, Facebook members totaled more than one billion people around the globe, a number that corresponds to one-seventh of the world’s human population. Additionally, every day one hundred million existing Twitter members send out greater than sixty-five million tweets, as well as viewing of 2 billion video clips on YouTube. Social media are usually associated with essential political incidents, for instance, the Arab Spring movement, and too prevalent societal developments, such as reducing concentration spans and decline of print press.

Medical Professionals indulgence in social media

Social media offer HCPs with resources to communicate information and facts, to discuss the health-care plan and practice concerns, to publicize healthy habits, to interact with the community, or to teach and communicate with patients, caregivers, trainees, and co-workers. HCPs could use social media to conceivably enhance health and well-being results, build a specialized community, improve personal understanding of news and discoveries, encourage patients, and even offer health information and facts to the public.

A study of over four thousand medical professionals carried out by the social networking website QuantiaMD discovered that at least 90% of health professionals use some kind of social networking for personal things to do while just 65% use these websites for commercial reasons.

Strengths of Social Networking in Medical Care

1. Professional Exposure

The most favored social networking websites for health care professionals are those where they can take part in web-based groups, tune into specialists, and also meet people and correspond with fellow workers about patient concerns.
One more instance of expert networking among HCPs is crowd sourcing, which includes using the know-how and expertise of a network to resolve issues or even collect facts and views.

2. Professional Education

The connectivity features offered by social media are getting used to enhance healthcare training. The substantial use of social media by eighteen to thirty-year-olds has encouraged the adaptation of medical curricula to reveal the transforming behavior as well as the tradition of inbound scholars.
Social networking is becoming extensively used in undergraduate pharmacy curricula. 33% of pharmacy courses has revealed utilizing Twitter in a certain capacity. A study conducted in the year 2011 discovered that 38% of pharmacy teachers harness Facebook for educating, with fifty percent confirming they will decide to utilize social media sooner or later.

3. Organizational Marketing and advertising

Medical care institutions, such as clinics, specialist communities, drug manufacturing organizations, patient advocacy organizations, as well as drug store advantages organizations, are utilizing social media for a lot of uses. Functions consist of interacting with the local community and patients; improving organizational visual appeal; promoting services and products; creating a place for getting reports regarding actions, offers, as well as fund-raising; offering a route for patient information as well as training; and also offering customer support and assistance.

4. Patient Care and attention

This really is gradually becoming recognized by clinicians as well as medical care services. For instance, Georgia Health Sciences University offers patients with access to a system known as Web View, that allows the individuals to get to their physicians to make inquiries or even ask medication refills.

5. Patient Education and learning

Social networking could also enhance patients’ use of health-care information and facts and other academic resources. In the U.S., 8 out of 10 online surfers look for health and wellbeing data on the internet, as well as 74% of them people use social networking. By means of social networking, health care consumers may enroll in digital organizations, take part in an investigation, obtain monetarily or even ethical assistance, plan objectives, and even monitor individual development.

6. Community Health Programs

Social media site is creating large worldwide networks which could immediately distribute information and facts and also mobilize a wide range of users to help more progress towards community health objectives . The CDC sustains a lively existence on Twitter and Facebook to monitor “tweets” which may reveal an influenza epidemic in order to reveal updates regarding such occurrences.

Weaknesses of Social media:

1. Low-Quality Information

The main problem of health data found on social media websites as well as other web sources lacks caliber and trustworthiness. Creators of health info available on social media site websites are frequently unidentified or perhaps are recognized by restricted information only. Additionally, the health care data could be unreferenced, deficient, or even casual. Whereas evidence-based remedies de-emphasize anecdotal stories, social media site is inclined to highlight these, depending upon single patient incidents for common health care knowledge.

2. Harm to Reputation

A serious threat linked to the usage of social media site is the publishing of amateurish content that may echo unfavorably on HCPs, college students, as well as associated colleges. Any conduct which is construed as incompetent consists of violations of patient’s personal privacy; the usage of profanity or discriminatory vocabulary; visuals of intimate suggestiveness or perhaps intoxication; as well as negative opinions about patients, a company, or even an institution.

3. Breach of patient’s privacy

Issues about the use of social media by HCPs often focus on the harmful consequences as a result of the abuse of patient’s privacy. The patient’s permission is a crucial matter to look at while using social media.

4. Violation of the Patient-HCP Line

HCPs who communicate with their clients on social networking could be violating the patient-HCP boundary line even though patients start the web interaction. A current research discovered that the patients usually reach out by sending “friend” requests to their doctors on Facebook. In spite of this, not many doctors reciprocate or even react, as it is usually regarded as ill-advised for an HCP to communicate with an individual via a basic social media site community forum like Facebook.

5. Licensing Problems

The usage of social media may also unfavorably influence an HCP’s experience and licensure. State medical organizations are authorized to restraint doctors, such as striking restrictions or even suspending or perhaps revoking licenses. All these charges could be meted out for unprofessional conduct, like the improper usage of social media, sexual misbehavior, breaches of patient’s personal privacy, the neglect of prescribing rights, and misrepresentation of testimonials.

6. Legal Concerns

The prevalent usage of social media has initiated completely new judicial difficulties. Several constitutional privileges are applicable to social media, such as the freedom of speech, independence from search as well as seizure, in addition to the right to personal privacy; yet, all these legal rights could be effectively challenged.

In 2009, a U.S. County Court upheld removal of a medical scholar for violating the school’s honor policy by making obscene comments about the ethnicity, gender, and even faith of patients under her treatment.

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